Have you ever wondered why jewelry is so expensive? After all, what is jewelry beyond some polished rocks and crafted metal?
One reason that jewelry is expensive is that the traditional components--gold and diamonds--are highly valued. Although jewelry serves no real functional purpose, it is purchased for the beauty that it has or the deeper meaning implied by the jewelry. A promise, an expression of love, marking a memorable occasion--jewelry is used for all of these events. And how can you assign a dollar value to events like these?
Besides the intrinsic value of jewelry, prices are also affected by the number of times a piece of jewelry changes hands between the mines and the jewelry stores. The price goes up every time the item is resold before it arrives at the store because everyone in the supply chain is trying to make a profit. There's nothing wrong with this model of doing business, but if you could learn how to buy jewelry wholesale at rock bottom prices, wouldn't you be interested?
The best way to find quality jewelry at rock bottom prices is to locate a legitimate jewelry wholesaler. By working with a wholesale jewelry company, you're essentially moving back the chain a few links before the retail markup has been added to the price. Think about most jewelry stores you've seen. They are probably quite elegant with immaculate display cases, luxurious surroundings, blindingly bright lights to highlight their wares and probably a couple of salespeople for every customer.
Have you ever stopped to think how much it costs to maintain a retail store at that level? In order to meet their costs, brick and mortar jewelry stores almost certainly must add a significant markup to every piece of jewelry they sell.
On the other hand, if you can find a legitimate wholesaler, they usually don't maintain a store for customers to browse. At most, they'll produce a catalog or an online listing of available jewelry pieces.
How do you know if they are a real, authentic jewelry wholesaler? Most jewelry wholesalers will require you to make bulk purchases or will have a minimum order that you need to meet. You probably won't be able to buy a single piece of jewelry. Sellers of wholesale jewelry will also ask for a tax identification number or a reseller permit when you get ready to buy. Most wholesalers are truly in the business of selling to other businesses that plan to resell the merchandise.
However, it may be possible to find a jewelry wholesaler that is willing to sell to individuals. The easiest way to start looking is to search for jewelry wholesalers using free online search engines like Google or Yahoo. You should view the websites you find with a critical eye and read the sales copy carefully. If things seem a little shady or vague, move on to the next site.
Another way to buy jewelry wholesale at rock bottom prices is to shop online jewelry auctions. Auctions are a great place to find true bargains being sold by individuals and companies alike. Plus, one big bonus is that you can often buy a single piece and you don't need any reseller documentation.
Online jewelry auctions can be very exciting to participate in, but don't let your emotions affect your bidding. Hopefully, you already have a good idea about what you want and what its worth. This will help you locate the real bargains at an online jewelry auction.
There will always be people rich enough and busy enough to just walk into a jewelry store and pay the asking price when they want to add to their jewelry collection. If that describes you, then you should feel extremely blessed. But for the rest of us, a little searching and a little extra effort could add up to big savings when we buy jewelry wholesale at rock bottom prices.